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Channels - Overview
Screenpeaks SlideTV™ channel is the great equalizer, taking TV advertising beyond the realm of traditional broadcasters. SlideTV™ allows for virtually anyone to afford his own TV advertising channel. Since the SlideTV™ platform significantly saves the allocation of satellite or cable bandwidth per channel, it reduces the cost and expenditures per potential customer, opening the door to a large variety of public and private enterprises to enter the broadcasting market and impact their bottom lines. Using slides for promotion eliminates the need to generate costly full motion content as well as content refreshment while still obtaining the mass audience reach.
Screenpeaks SlideTV™ channel was specifically designed for advertising and promoting channels with viewers 'move-to-action' respond over phone, SMS or dedicated websites. The SlideTV™ is optimal for reaching mass audiences with a minimum investment. The SlideTV™ channel is perfect for fact based and discount based promotions, as well as for zappers. The SlideTV™ is therefore designed for quickly attracting the customer's attention for just few minuets.
Screenpeaks SlideTV™ offers broadcasters these key benefits:
- Cost effective reach to massive audience
- Low content creation costs
- 24/7 365 days advertising opportunity
- Branded channels
- Flexibility in tuning promotion campaigns and immediate response to customer feedback
- Suitable for any company size, large or small
- International coverage
- Be on-air in just few days
- A clear proven business case
- Screenpeaks is the dominant provider of SlideTV™ platforms operating dozens of channels world wide
Broaden Your Opportunities
Entities such as dating agencies, which typically have huge databases, can leverage the technology to launch their own Participation TV initiative and thus expand the scope of their activities. SMS or IVR service operators can utilize their existing infrastructures to present a variety of interactive programs, which naturally encourage viewers to respond using their networks.
Newspapers can create a lucrative televised version of their classified advertisements, enabling viewers to respond to offers on impulse through text messaging or calls. Web-based businesses that deal with gaming, auctions and other participatory activities can enjoy an instant link to millions of new potential customers, expanding their e-Business into a TV-Business overnight. The possibilities are endless.
For those who already are broadcasters, the SlideTV™ bolsters their business model, enabling them to cost-effectively produce new income from myriad sources including advertising, subscription and merchandising. Screenpeaks SlideTV™ provides yet another revenue generating opportunity from Premium Rate Telephone Services used in the context of the channel or program. For existing and new channels, these revenues can be substantial and offer valuable income for a channel's ongoing growth and development |
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